FIELD STATION — 37.04° N / 122.06° W — SANTA CRUZ MOUNTAINS

Jeff Schwerdtfeger

Designer. Maker. Explorer.

Two decades building hardware, software, and AI — at Apple, Poly, and HP. This is the scenic route through the work.

SCROLL TO BEGIN ASCENT

I don't hand off Figma files. I write the spec, build the working prototype, and put real software in front of the people who fund it. Three pitches to HP exec leadership. Three funded.

“A deck creates a conversation.
A working prototype creates a decision.”

Shipped at scale

HP (POLY) · 2017 — PRESENT · DIRECTOR OF UX

Poly Studio

From a team of two to the second-largest application at HP outside of Print. Spec'd in writing, pitched as a working prototype built in Claude Code, funded by exec leadership — now managing headsets, cameras, rooms, and docks across the enterprise, with AI meeting intelligence in public alpha.

  • 0DEVICES ONBOARDED
  • 0PERSON TEAM, BUILT FROM 2
  • 0EXEC PITCHES FUNDED
  • AI Product
  • Design Systems
  • Cross-Platform
  • Enterprise
  • Claude Code
READ THE FIELD NOTES ↗

APPLE · 2013 — 2017 · SR. PRODUCT DESIGNER / DESIGN MANAGER

Apple

Apple Music, Apple News, WWDC, the Human Interface Guidelines, and a Siri-in-iMessage patent. The foundations my team built for Music and News still ship to hundreds of millions of people every day.

  • 0MONTHLY USERS REACHED
  • 0PATENTS FILED
  • 0TIMES SQUARE BILLBOARD
  • Apple Music
  • Apple News
  • WWDC
  • HIG
  • iMessage
READ THE FIELD NOTES ↗

Personal builds

SOLO · NIGHTS & WEEKENDS · PUBLIC CODE WHERE POSSIBLE

EXPEDITION 01 — VERTICAL

Piton

↑ 11.2 M · PACIFIC EDGE, SANTA CRUZ

A climbing tracker for Apple Watch that treats failed attempts as first-class data. The lap detector is a transparent state machine over altimeter and motion — tunable per gym — and the AI observes but never coaches. 273/273 tests passing. On TestFlight.

  • Swift
  • SwiftUI
  • watchOS
  • CoreMotion
FULL WRITE-UP ↗

EXPEDITION 02 — COASTAL

Outlo

→ 0.0 M · MONTEREY BAY TIDELINE

Dark Sky, but for experience. King tides, wildlife, and sky events pre-computed by Claude once per region and pinned to a map — so reads are free and the model never runs per-user. The unit economics are the architecture. Live at outlo.app.

  • Next.js
  • Supabase
  • Mapbox GL
  • Claude
OUTLO.APP ↗

EXPEDITION 03 — ORBITAL

Athena

∞ HELSINKI · $4.50/MO SERVER

An AI trading agent for prediction markets — three tiers of intelligence at three cadences, quarter-Kelly sizing, hard-coded risk limits Claude couldn't override. Paper-traded for five weeks, then shelved on purpose. The honest post-mortem is the deliverable.

  • Python
  • Claude
  • Kalshi
  • FRED
POST-MORTEM ↗

FIELD ARCHIVE

More in the field notes

Beats 1, WWDC17, the HIG, iAd, Specialized — the full archive lives on the quiet side of the mountain.

FIELDNOTES.CC ↗

Fifteen years, one line

  1. 2011SpecializedGlobal retail experiences
  2. 2012PlantronicsMobile + experimental software
  3. 2013AppleMusic, News, WWDC, iMessage
  4. 2017PolyBuilt the UX org from zero
  5. 2022HPDirector of UX, Industrial Design
  6. NOWStill climbingSanta Cruz Mountains

Patents on record

Three fixed points in the public sky.

Working on something at the intersection of hardware, software, and AI?

Say hello